So why even take the chance in the first place? What's the big pay-off? When I take a chance THAT BIG, the chance that I might ruin my entire life (or the lives of others along with it), I expect the other end of that chance to be just as good, ya know? "Okay, start drinking and the WORST that could happen is that you'll ruin your life... but the BEST that could happen is YOU WIN A NEW CAR AND A MILLION DOLLARS WOO!!!

So far, it seems that the only "Prize" is a bunch of regrettable decisions and physical symptoms that, had you not been drinking, would make you seriously consider going to the Emergency Room.