Has it already been done?
Apr. 10th, 2008 11:39 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Just wondering if anybody has heard of a business like the one I'm planning...
Part sub-sandwich shop, part comic book store. Fresh home-made soups and other side dishes such as potato salad, macaroni salad, fresh baked cookies and home made potato chips. "Grab-N-Go" lunches that include a sandwich, a side dish and two random comic books. Dining area in the front, full service comic book store in the back.
And the name of this business? "Heroes".
Part sub-sandwich shop, part comic book store. Fresh home-made soups and other side dishes such as potato salad, macaroni salad, fresh baked cookies and home made potato chips. "Grab-N-Go" lunches that include a sandwich, a side dish and two random comic books. Dining area in the front, full service comic book store in the back.
And the name of this business? "Heroes".
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Date: 2008-04-10 06:47 pm (UTC)No, I haven't personally heard of that exact thing. Have heard of similar - the obvious being Wizards of the Coast in the U-dist, and there was a cybercafe in Lynnwood for awhile where the food situation was similar but it was a gaming LAN on the non-food side of things. Freak might have, simply because he's a bigger geek than me & gets out more.
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Date: 2008-04-10 06:48 pm (UTC)no subject
Date: 2008-04-10 06:49 pm (UTC)Not that I'm trying to kill your dream or anything. GREAT name. I just think the business model needs some editing.
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Date: 2008-04-10 06:55 pm (UTC)Plus, I love the play-on-words for the name :)
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Date: 2008-04-10 06:51 pm (UTC)no subject
Date: 2008-04-10 06:56 pm (UTC)I'm thinking it should be in Renton... close to Nintendo and Microsoft.
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Date: 2008-04-10 07:11 pm (UTC)Ad a rentable back room for gaming, and yer on.
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Date: 2008-04-10 07:14 pm (UTC)no subject
Date: 2008-04-10 07:19 pm (UTC)no subject
Date: 2008-04-10 07:37 pm (UTC)*cough*
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Date: 2008-04-10 07:51 pm (UTC):P
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Date: 2008-04-10 08:13 pm (UTC)If you want crack, you need come down my way towards Parkland. While you're there, you could get yourself a hooker that flashes the cars from the bus stop. Whee!
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Date: 2008-04-10 07:17 pm (UTC)As long as you've bought something to eat or drink, you can be there for 2 hours. Register reciepts will be time-stamped.
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Date: 2008-04-10 07:16 pm (UTC)no subject
Date: 2008-04-10 07:21 pm (UTC)Where do you live and how much money should we pump in to this business of ours :D
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Date: 2008-04-10 07:34 pm (UTC)no subject
Date: 2008-04-10 07:50 pm (UTC)This could be AWESOME!!!
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Date: 2008-04-10 07:54 pm (UTC)no subject
Date: 2008-04-10 08:02 pm (UTC)no subject
Date: 2008-04-10 08:16 pm (UTC)no subject
Date: 2008-04-10 09:05 pm (UTC)And I like the idea of getting a couple of comics with a meal but there might be an issue of legal infridgement as it's a food premium? Then again maybe the sandwhich could be offered as part of a rewards program with the comics.
Sorry to go all QA.^^
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Date: 2008-04-10 09:28 pm (UTC)no subject
Date: 2008-04-11 01:00 am (UTC)no subject
Date: 2008-04-11 02:55 pm (UTC)no subject
Date: 2008-04-11 05:49 pm (UTC)no subject
Date: 2008-04-10 09:12 pm (UTC)no subject
Date: 2008-04-10 09:32 pm (UTC)Also, Pizza is a bit too greasy me thinks. Nothing but cold sandwiches for THIS shop!
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Date: 2008-04-10 09:51 pm (UTC)Yes, Warhammer takes a lot of shelf space and it is expensive to start since you can't just carry a few things. They want you to buy enough stuff to support at least one of their 3 primary games.
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Date: 2008-04-10 10:07 pm (UTC)no subject
Date: 2008-04-11 12:50 am (UTC)no subject
Date: 2008-04-10 09:49 pm (UTC)I think it is a good idea. The way I've seen it before is with a coffee shop attached to a store rather than a sandwich shop.
My first thought as far as workability was to look at similar style stores already out there. The closest I can come up with is the Borders cafe at Alderwood Mall. They have the set up (and I highly recommend getting in on the espresso bandwagon - low investment, high profit) with light food, beverages, and tables for eating. The merchandise is off to the side of the dining area. There are some tables and some fluffy chairs.
I would suggest keeping your menu very simple. It keeps investment low and also keeps your time behind the counter limited as well. I love Hot Dog on a Stick's menu. They have like 3 things. They can expand that to about 6. But that is all. Very simple. You can do similar with sandwiches.
A simple menu also allows you to limit your refrigeration needs, the clean up, etc. Less expense and less work for you would be good. Have a healthy selection of food and use that as a marketing tool.
One downside is that you have to enter the frightening world of restaurant regulation. There is a lot of paperwork, requirements, inspections, permits, ad infinitum that you have to go through to get established. It is certainly not impossible, but it is something to consider.
Another downside is that you will almost certainly need a couple of employees. That is more expense and paperwork and another level of government bureaucracy.
Hire a CPA. They will save you more money than they cost.
I would focus primarily on new comic books. I know you have a boat load of back issues, and that is fine, but don't turn the place into a garage sale. As a restaurant you need to look sharp and clean. Beaten up long boxes and the musty smell of decaying paper do not lend themselves to building that atmosphere. An immaculate store will also encourage people not to make messes. A messy store suggests you don't mind if people make a mess and the next thing you know Spider-Man is covered in mayo. I love the idea of giving out comic books with the meal though. Every meal is a kid's meal!
I would also recommend, once established, to reach out to the comic book and webcomic creators in the area. Get them to come in and sign books. Hang their photos on the wall (autographed 8x10s naturally) as celebrities that have visited.
Also participate in things like the 24 Hour Comic Book day and National Novel Writing Month. (google them if you are a hermit and don't know what they are)
Here is an idea. Every year at the Emerald City Comic Convention name a sandwich after a local comic celebrity. Make a ceremony out of it. Give out coupons to the audience. Your hero accepts the award (including a free sub a month for a year) and in doing so they endorse and advertise your store. They will likely put it on their website as an honor. This drives people who are part of your target audience into the store.
By the way, I love the name Heroes.
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Date: 2008-04-10 10:05 pm (UTC)I *have* seen it work with a musty setting, a place in lake City called "Craniums". They were a sandwich shop/antique & Collectibles store. His problem was not enough new stuff comeing in to make the antique store thrive, and the name of the business told no one what to expect when they came in. It was a happy accident that we discovered it! But it also had that simple "Food and tables up-frontish, store inventory to the side" format that really apeals to me... and an entirely enclosed kitchen area! You placed your order at a little window! It was *perfect*!
"Heroes"... I need to gets me some investors :)
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Date: 2008-04-11 12:51 am (UTC)no subject
Date: 2008-04-11 06:22 am (UTC)Do the employees get to wear costumes to work?? Cuz I'm already calculating the commute. And you KNOW I can kick butt in the waitstaff department :)
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Date: 2008-04-11 02:57 pm (UTC)no subject
Date: 2008-04-11 06:21 pm (UTC)no subject
Date: 2008-04-11 04:56 pm (UTC)It is an intruiging idea.
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Date: 2008-04-12 04:30 am (UTC)