Can't sleep

Feb. 5th, 2007 04:24 am
captain_slinky: (Default)
[personal profile] captain_slinky
I know that everybody on my Friends List would love to see me open a Comic Book Store, but how many of you would put money on it?

I've got a few Co-Werkers who just might want to help me open up a store. And so all the numbers are just rushing through my head keeping me COMPLETELY awake and unale to function.

I still want to put it in Anacortes because that town is sorely lacking in activities for The Young (unless you like to drink or skateboard). Typical small tourist town, it's a place where old rich people go to die that has recently seen an influx of Yuppie Families.

We drove down Commercial Avenue last night at around 10pm looking for vacant retail storefronts, and we found 4 or 5 of them with "For Rent" signs in them so I'll be calling to find out what the rent is like. Also need to find out aproximately how many kids are in the Anacortes school system, advertising rates for the Anacortes American (the local weekly paper), average monthly cost of new product, cost of insurance, licensing, utilities... it's all a pretty good way off, but I'm of course once again excited to see the possibility in front of me!

And [livejournal.com profile] khristle is being very supportive :)

So the start-up cost is gonna be 1 year of rent/utilities + 1 year of Product + $2000 for shelving, cash register and electronics + the two storage units of STUFF I've got sitting in Lynnwood just waiting to become the back-stock of a comic store. Early estimates (without any ACTUAL numbers in front of me) is $30k.

And to think I did it "Back In The Day" for just under $5k!

Date: 2007-02-05 01:07 pm (UTC)
From: [identity profile] amberlorien.livejournal.com
I know when I was thinking of opening my own storefront (not comics but boy that does sound like fun) I talked to my friends who own a shop. They were able to get some perfect cases and shelves from shops that were closing. It of course takes a lot of time & patience to get just the right look unless you happen to be the off-spring of person willing to fund you (like Ralph Lauren's daughter who is now considered "so successfull" when she didn't need to worry about things like money to open her candy store in Manhattan). So check through towns for signs that are for rent AND see if they have showcases inside - maybe you can make a deal from someone going out of biz. Plus, for some free advertising - at the back of Wizard Magazine there are always endorsements by comic shop owners of what's selling hot that month. See if you can be one of their contact shops. They just randomly pick who's name & address will appear with their quote in the issue. I know at the shop I go to, when their quote on something hot was in, they got 6 new customers that week.

Best of luck!

Date: 2007-02-05 01:11 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Thanks! All ready going down that path... I've got "Connections" at Wizard from back when I worked in Marketing for irthdayExpress.com, wonder if any of those same people still work there?

Date: 2007-02-05 05:44 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
holy cow that is a steal!

Date: 2007-02-05 10:25 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
It is... if the competition in Tacoma weren't so fierce I woul have to jump at that!

Date: 2007-02-05 10:28 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
You wouldn't have to keep it there. Gut the place, take the loot and rebuild with a better name somewhere closer to home.

Date: 2007-02-05 10:33 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
True... but part of the appeal in buying that shop is that it's already established, with clientelle and a reputation. The STUFF I can get through connections at probably right around the same price.

I've been building my rep within the industry for over ten years now, after all :)

Date: 2007-02-05 10:40 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
Perhaps, you could talk to the owner and have a look at his books. You may just find he's making okay money that you can improve with better business tactics.

Date: 2007-02-05 10:55 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Heh... SEE CURRENT POSTING ON MY LJ :)

The more I've been thinking about it, the more I realize that it can' hurt to at least take a peek :P

Date: 2007-02-05 09:52 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Hmmmmmm...but it's TACOMA. Don't want to compete with Comic Book Ink (the major store down south) because I *will* lose. But the inventory... I just may have to consider the inventory!

Date: 2007-02-05 09:56 pm (UTC)
From: [identity profile] aquatwo.livejournal.com
Spanaway actually...

Date: 2007-02-05 10:26 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Gotta research Spanaway now. What's Spannaway got going for it other than a very nice game shop I wonder?

Date: 2007-02-05 10:44 pm (UTC)
From: [identity profile] aquatwo.livejournal.com
from what i've heard, not much. :-p

Date: 2007-02-05 10:51 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Hey, speaking of gaming... is there Magic: The Gathering going down in Lynnwood toniht at the Alfies? I was thinking of bringing all the new cards for you to see tonight if you've got time :)

Date: 2007-02-05 11:42 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Cool! What time? Or should we arrange a special viewing for just you first?

Date: 2007-02-05 11:45 pm (UTC)
From: [identity profile] aquatwo.livejournal.com
lol, i'm ok with whatever... peeps start showing ~17:00, things are in full swing by 18:00. turnout tonight should be about average... i'll be getting there as close to 18:00 as i can.

Date: 2007-02-06 01:01 am (UTC)
From: [identity profile] captain-slinky.livejournal.com
We'll try to e there around then! See ya later!

Date: 2007-02-05 05:42 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
I think that is awesome, although I think you are limiting your profitablity by putting it in Anacortes. There is a reason all those storefronts are empty and every time a new business goes into them they die within a year.

Here is a friendly critique of the old to help with the new. Your store back in the day gave the impression of a garage sale. Stuff was everywhere and it felt really uncomfortable. I like to go into a comic store and see comic books on display. I always felt I was surrounded by white boxes. It also had that old comic book smell which I find really unpleasant. I also remember several times I went when you were supposed to be open and you weren't.

My wife has a degree in business management and she has taught me a TON about how to run a small business and I have years of management experience in all aspects of running one. If you want advice, let me know.

As for fixtures, I highly recommend http://myworld.ebay.com/washington-state-surplus

This is a Washington State surplus auction which is in Auburn. You can go and look at the stuff and it goes for DIRT CHEAP. You pick it up yourself so there is no shipping charges. They bought all my shelves when my game store was cancelled a couple years ago. They are awesome to work with.

Date: 2007-02-05 10:24 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Thanks for the link! And yeah, I know the old shop was very yardsale-esque... like I said, I started it up with less than $5k! No fixtures, no displays... and yet we STILL turned a profit month after month! So if I can get in there with something a bit more professional, it'll REALLY knock your socks off!

Now to address the business limitations of Anacortes... you know why those store fronts are empty in Anacortes? Look at what businesses were in there: A retro clothes shop; and Antique Store; a Kite Shop; An art gallery/Framing Shop; and a place that sold hand-lettered calligraphy.

None of those stores belongsd in Anacortes for various reasons; from over-saturation of the local market to just plain old bad ideas that didn't play to the strengths of Anacortes. There are four major revenues in Anacortes, one of which remains untapped to this very day:
  • Street Festivals (Arts & Crafts, Shipwreck Day, Tulip Festival)
  • Traffic from the Ferry (1-hour tourists)
  • Fixed-income families
  • One of the finest Public School Systems in the United States
It' that LAST group that needs to be tended to! There's a copuple thousand kids in Anacortes that have nothing better to do than skateboard, watch TV, take drugs and/or have sex. As I found when I opened my last store, all the kids in that town need is a place to explore different options. They need a hands-on, interactive environment to see that there IS more to life than working at the cannery and using your paycheck to get drunk.

When I opened my shop, the only customer-base I was targetting were the "Grandkids". Anacortes is a lovely place for old rich people to go and die, and they all had Grandkids who would visit in the Summer and be bored to tears. But NOW, over recent years, Anacortes has grown to include more "Yuppie" families than ever before! There's a whole new generation of iPod wearing, internet-surfing, MMORPG-playing kids just waiting to give the "Old Skool" nerdiness a try! And I am more than happy to give them the hook-up.

So whereas all those other businesses that have come and gone catered to just one or two streams of revenue, a Comic/Gaming store caters to all 4 (I'd go in o that with greater detail if I had time right now, but I gots to get going).

Thank you SO VERY MUCH for the input and feedback! This is the exact type of stuf I need to hear so I can solidify my business plan! THANK YOU THNK YOU THANK YOU! Keep it coming!

Oh, and as far as the "Old Comic Book Smell" is concerned? That's like an aphrodesiac to me! Do I really need o get rid of it :(

Date: 2007-02-05 10:38 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
An aphrodesiac? I can just see the scene in a couple of years when your daughter comes to the living room with her arms full and says in an innocent voice, "Daddy, what are these magazines you had hidden under the bed? What is a She Hulk?"

Another thing to consider with opening the store is location in relation to home. My brother lives in Anacortes and works in Mill Creek. He spends thousands of dollars a year on gas and maintenance for his car. He also rarely gets to see his 3 kids.

Date: 2007-02-05 10:53 pm (UTC)
From: [identity profile] captain-slinky.livejournal.com
Oh, that's a huge part of it too! We'd be moving to Anacortes! That way Moly gets to grow-up in one of the finest public school systems ever developed!

So is that Bud that orks in Anacortes and drives to Mill Creek? Last I saw him he was managing Value Village...

Date: 2007-02-05 10:59 pm (UTC)
From: [identity profile] sasjhwa.livejournal.com
Bud is managing a Schucks Auto in Mt. Vernon I believe. Harold is the one who works in Mill Creek.

If you set it up and need someone to run Warhammer tournaments let me know and I'll be right there :D

Date: 2007-02-06 03:51 am (UTC)
From: [identity profile] freydis.livejournal.com
I would love to help you open a comic book store. Commic book stores rule. However, I'm struggling to open up a patisserie myself, so my funds are a bit tied up.

But if I ever win the lottery.....

Date: 2007-02-08 01:07 am (UTC)
From: [identity profile] supernovame.livejournal.com
I would like to be involved somehow, but I also have a large storage unit full of inventory, which I know you don't need more of. If you ever consider hosting a display case for guest collections to be sold in, or something similar, I would give that a shot though. Otherwise I am not in a place at this time to be an investor, but would consider a box there if you would ship my comics to me. I could support you in that way at least! :) If you need help setting up and maintaining a website I could also work on that end. It is too bad you couldn't have a fully online comic store, then you could list your books and mine and anyone else's, maybe have a special auction page attached, setup direct ordering and virtual comic boxes, and not need to pay for a storefront or display cases or anything on that end.

Date: 2007-02-08 02:20 am (UTC)
From: [identity profile] captain-slinky.livejournal.com
Thanks for the support! Thing I hate about on-line businesses is that they're so impersonal. I'm not in it so I can sell comic books; I'm in it so I can LIVE comic books! The smell of slightly decomposed paper and ink! The sound of tape on mylar! The gentle breeze generated by the flipping of the pages! You just can't get that hands-on experience without a brick-n-mortar storefornt, ya know?

The thing that really seperates my shop from other shops is that we're going to be more than a comic shop... we're gonna be an EVENT. Sponsoring the geekier groups at the High School, running contests, drumming up interest in this wonderrful thing known as The Comic Book!

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