captain_slinky | This makes illegal downloading MUCH harder to rationalize

The Disney Movie Rewards Program has made pretty much every rationalization I ever had for illegally downloading a movie a moot point now. All I have left is "It's not available on DVD" and/or "I like to steal things because I'm a bad man".

New DVD and Blu-Ray movies from Disney have a code in them. Take this code to their website and it works two-fold:

1) You get "Points" for the purchase that you can redeem for nifty little (or big) prizes... from free stuff (downloads) to awesome collectibles and all points in-between. But that's not what's going to make it hard for me to rationalize bootlegging...

2) Your purchase gives you unlimited access to a Digital Cloud copy of your movie! You can watch it streaming on your computer, mobile device, whatever... FOREVER! THEY GIVE YOU A DIGITAL BACK-UP THAT YOU CAN NEVER LOSE OR SCRATCH OR OTHERWISE MAKE UNPLAYABLE!!!

That... that's just incredible to me. Why hasn't the rest of Hollywood started doing this? This is *extremely* forward-thinking of Disney! I can hardly wait to start buying movies again instead of just rent-n-rip!